google

I love the concept, but it would be so much better if it was a creative brief for an underwear brand

In project Re:Brief, Google reincarnates classic ads for the digital world and its tubes.

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Everything You Ever Wanted to Know about Marketing OR How to Market Anything in 2010

It’s really not that hard, right? You hear people say it all the time. Have a great product. Communicate it clearly. Simple, right? But all these things get in the way. People. Ideas. Desires. Expectations. How do you prioritize? How do you figure out what story you need to tell? Well, I suggest starting with [...]

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Google's Eric Schmidt on What the Web Will Look Like in 5 Years

Google CEO Eric Schmidt envisions a radically changed internet five years from now: dominated by Chinese-language and social media content, delivered over super-fast bandwidth in real time. – ReadWriteWeb – Google’s Eric Schmidt on What the Web Will Look Like in 5 Years Here’s the full video. Check the link about for ReadWriteWeb’s truncated video [...]

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New 'Going Google' Campaign

It’s funny to me when I hear Bing ads on the radio. Sort of anachronistic, no? Adding to the traditional media battle of the interweb juggernauts, Google is fighting for more of the Microsoft Office crowd. With billboards. Billboards? Yes, billboards. The (lasting) power of the campaign may ultimately derive from videos they will surely [...]

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Google Chrome Icon Project

Internet Evolution recently fomented discussion on who’s more likely to get hit up with anti-trust charges, Microsoft vs. Google. I maintain that Google is more collaborative, open-source, and inclusive…so that protects it from anit-trust charges. Plus, its hard to be defined a monopoly when you’re offering free products. If nothing else, aren’t Google’s products closer [...]

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Google eBooks on the way…

Here’s a game changer for Amazon, the publishing industry, and authors adept at marketing. Today, Google announced that later this year they will begin distributing and publishing eBooks. What’s the motivation? InformationWeek is reporting that Google may be looking for a way to placate authors upset about past copyright violations. Well, that might be a [...]

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Google Wave :: Gmail going real-time?

As email becomes a bore and people move towards communicating more through Twitter, Facebook, FriendFeed and the like, we’ve seen some great integrated platforms develop–like Flock, my personal favorite. Never one to be left behind, Google is (of course) entering the picture by developing their own real-time platform. As cnet news is reporting today: Google [...]

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Google Chromance

New spot developed by Superfad to promote the Google Chrome browser.

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Google Friend Connect, Twitter, Facebook Connect, and Disqus

The Connect Showdown continues between Google and Facebook. But it’s being fueled by smart some interesting–and smart–collaborations. Yesterday, Google announced that they were integrating Twitter into Google Friend Connect. So if you join a site, perhaps like oh say this one, you’ll be able to check which of your Twitter peeps belong to the site [...]

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Editors Choice Award for an SEO Article

I wrote an article for Suite101.com covering Google’s Guide to SEO. They gave it featured article status. Thanks! It’s sweetly ironic because it’s the last I’ll be writing for you guys. P.S. Your subject line should read Editor’s Choice.

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