communications strategy

The Reciprocal Mindstate

We all know there’s many different people in this world, with many different values. One of the key differentiators of the age we live in, is what I call The Reciprocal Mindstate. Reciprocating is different today Now, giving has always been around, since the first cave family shared the first cave meal with the first [...]

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Twitter :: Fronting and Following

Lately, there’s been too much ado about nothing directed at Twitter. Meaning, lotsa pointless conversation and criticism. Mostly from people who have no clue what they’re talking about. Don’t get me wrong. I love Twitter. But if facebook is like having a private dinner party with friends, then Twitter is like mingling at a big party [...]

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The Future of Newspapers

Everyone’s talking newspapers. The Rocky Mountain News. The San Francisco Chronicle. I say whatever. You heard me! Whatever. Here’s why. News is information. Information ain’t going nowhere. Actually, selling information is extremely profitable. It’s just the way we’re consuming it that’s changed. Information sells, but its better when its free Oh. Yeah. And consumers don’t [...]

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Telling stories, telling lies

Stories are everywhere. We’re all naturally interested in stories. We connect with them, learn from them, and share them. Whether in word, song, or video, stories are the substance that ignite the social spread of viral memes–interactive or otherwise. And whether you’re branding a product, writing a screenplay, or designing a website, you’re telling a [...]

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US Airways :: Bringing back free water!

US Airways is bringing back free drinks. Their highly crafted (and uberly-crafty) subject line states this clearly: We’re bringing back free drinks. Awesome! But who cares? By cutting this simple service at a time when your flight prices were ballooning like a blowfish sucking down a helium tank, you already damaged your brand by appearing [...]

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