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On Common Ground with Microsoft

Yesterday, AdAge.com published an article about hiphop rapper extraordinaire Common teaming up with Microsoft to promote Zune. Common talks about the way in which rap artists have warmed up to working with brands, even though corporations were viewed as an evil part of the establishment when hiphop was being born. What’s changed? Common talks about [...]

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Another Hot Diesel Ad: This One for Women Only

This ad is sexy, classy, timeless. Haunting imagery and gorgeous sequencing make you want to go to Paris, or someplace, anyplace, where such sensuality can echo through your night. Personally, I think this ad is so much hotter than the xXx Diesel spot. And does more to build the brand as something to be adored [...]

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New Hovis Ad

I don’t think I’ve ever had Hovis or heard of it before coming across this today. But I won’t forget it now. This ad does what it takes to make a brand memorable. Creates a story and focuses on emotions, humanity, and human engagement. The brand comes last, yet its there the whole time. The [...]

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Diesel's Crazy, Stimulating New Ad

Doooood. Can’t believe what I just saw on Creativity Online. Diesel is putting out a CRAZY ad for it’s 30th bday. Mom is coming to visit tomorrow and if this shows up on the tube, boy, won’t that be really awkward. And I only say that cause stuff like this always reminds me of Matt’s [...]

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The Newest Microsoft Ad–No Jerry Seinfeld

The latest Microsoft ad picks up where the last one left off, by continuing the message that the PC is the people connector apparatus of the Everyman. There’s no Jerry, but once again we have geek-turned-business-tycoon-turned-billionaire-turned-philanthropist-turned-regular-guy–Bill Gates. Connect that.

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Oasis is Taking it to the Streets

You can say what you want about Oasis. Good or bad, I’ll most likely agree with you. But you gotta admit, enlisting street performers to play their new songs around town–before they’ve even been released–is a pretty cool concept. The new album is called “Dig Out Your Soul.” Learn more about it at Creativity.

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Microsoft: New Family

Abbott? Costello? Sorry fellas. There’s a new comedic duo taking over. Jerry Seinfeld and Bill Gates. The Crispin Porter + Bogusky factory are working hard to restore the Microsoft brand image after all the slaps its taken from the Apple Get a Mac ads developed by TBWAMedia Arts Lab. The first ad from this $300 [...]

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